The Power of the Internet

• 70% of consumers now have internet access

• Delivers news and information on the viewer’s time, at their convenience

• Internet has unlimited time and space potential

• No medium has grown as rapidly as Internet. It took radio 38 years to reach 50 million users. Television: 13 years. Internet: less than 5!

The Internet Audience You Want

• The average user is 46.6 years old

• More than 75% have some amount of college; 41% hold a college degree

• Mean income of the internet user in 2003 is $64,063

• Remains the number one news source for men age 18-49

• Remains a strong-hold for its early adopters: the affluent and young adults

• Particularly effective at reaching working adults with busy schedules; both high
  level executives and working mothers with children

• The fastest growing segment of internet users are Americans over 55 with
  working-class incomes

Why Online Advertising?

• Ads deliver customers directly to your website. Your website serves as cyberspace “storefront”; online advertising delivers customers to your front door

• Online advertising has joined the ranks of the top three advertising mediums in terms of advertising dollars spent

• Websites proven to be the number one way consumers research products in order to arrive at a purchase decision

• Online advertising accounts for 48.5% of successful business proposition and employment recruiting

• Proven to be as effective as other mediums in generating brand recall and brand interest

• Online advertising proven to be most effective way at driving consumers to a website

• Cost effective

• Offers unparalleled interactivity, flexibility, animation, and unique customization

• Websites have no space or time barriers; allowing for in-depth product education

• Consumers habits have changed; they are self-reliant on purchasing decisions, making online advertising the leader in influential information

• Targetable and trackable

Why is WTAP.com the Best Buy for Online Advertising?

• Voted best local website by both the Ohio and WV Associated Pres

• The Mid-Ohio Valley’s dominant web source for community information

• Incredible advertising reach- Used by more than 50,000 unique visitors each month (unduplicated audience/individual households)

• Features two exclusive web-only news broadcasts each day

• Updated multiple times daily with both print stories and video footage

• Increases our TV reach by providing constant 24/7 access to information to both new viewers and loyal viewers

• Provides ability for businesses to pay local ad rates yet still market to the increasing global marketplace

• We continually promote our website through both our news broadcasts and commercial spots

• WTAP.com’s peak usage is between 8am and 5pm Mon.-Fri., enabling businesses the unique opportunity to reach the working adults that other mediums miss

• Association with highly trusted and popular local brand media

What WTAP.com Has to Offer

• Both banner and tile ads that link directly to your website

• Ads are interactive or animated and contain multiple frames

• :15 second commercial spots available on all of our online video- users can not fast forward through commercial

• No design costs or hidden fees

• Affordable

• We will create and customize web pages for your ad to link to if you do not have a website at no extra charge

• Different ad locations in different sections allowing for niche marketing

• Flexible-willing to work with you to design custom, creative web-based advertising campaigns

• Gather consumer information through targeted e-mail programs and contests

• Desktopapplication advertising and sponsorships that allow you to build a customer database interested in your products and services

• Integrated content sponsorships (including polls)

• On-air support

Interested? Want to Know More?

Call or e-mail Cortney Harris today at 304-485-4588 or at cortney.harris@wtap.com